When we visit a website, our eyes often begin around the center-left of the page and scan rightwards, picking up the colours and general content in a fraction of a second. Within seven seconds humans form a first impression, so it’s important for a site to look good and suitably impress readers.
Once you’ve made a good impression, you’ve got the opportunity to hook your readers and get them coming back again and again. And when they start doing this, they might just subscribe to your RSS feed. You’ve worked hard to make your site look nice, so why wouldn’t you put some time into sprucing up your feed? Once you have regular readers, this might be the primary way they interact with your site, so you want to make it a pleasant experience.
I’m not a coder by trade, and can barely hack my away around PHP to change the plain text I want displayed on a given page. Since I focus on content rather than presentation or code, I look for tools that can handle that part of the job for me. When looking for something to improve my feeds, it was immediately clear that FeedBurner was the solution.
FeedBurner makes improving, managing, and tracking your feed easy, to the extent that I had almost overlooked it altogether. I had taken FeedBurner for granted and assumed that everyone had discovered its wondermous properties of joy and goodness, but when talking with a friend of mine recently, I realized that not only had not everyone discovered FeedBurner, but that those who had might not be using it to its full potential.
You can easily use FeedBurner to syndicate your RSS feed, but it does so much more than that. Over the next week, I’m going to cover how you can optimize and publicize your feed to the best effect. When using these steps myself, I saw traffic to my site increase, and my feed has more subscribers than it did pre-FeedBurner as well. This isn’t just a tool for displaying or tracking your RSS feed, it’s a tool for improving your website and your readers’ experiences with your site.
The first impression is made based on the design and content, but the back-end has to run well to keep people coming back. I hope you’ll return this week to learn about how you can get the most out of FeedBurner; of course, the best way to get the scoop would be to subscribe to my RSS feed 😉