I’ve told you that FeedBurner is awesome, and I’ve given you some tips about how to optimize your FeedBurner Feed. Now let’s take a look at using FeedBurner to get the word out about your site, bringing more traffic to both your website and your feed.
Not Your Mother’s Marquis
Remember the spinning .gifs and scrolling marquis bars across our wonderful Angelfire and Geocities web pages of the mid- to late-nineties? When I first read the words Headline Animator, my mind went to those wonderful examples of web design stupidity, but I clicked on the link anyways to see what it was. I’m glad I did.
FeedBurner’s Headline Animator is actually a way to get your article titles into places you wouldn’t normally see them. For my purposes, I created an email signature using FeedBurner’s tool, and I’ve found it to be a really good way to subtly get the word out about my website in a fresh way that people might actually use.
Under the Publicize tab inside of FeedBurner, you’ll find Headline Animator right at the top of the left column. Click on the drop down menu to see the different themes and you’ll notice that more than just email signatures are available; this tool allows you to get your headlines to a variety of different places and formats, and as you move through the wizard, you’ll get a good idea of how powerful the Headline Animator really is.
Play around with it a bit, and I’m sure you’ll find a good use for this. I will forewarn you, though, that using the email signature can sometimes be a pain. Mozilla Thunderbird can use it pretty decently, but Mac Mail certainly does not :-
Some People Like it Old-Fashioned
For a variety of reasons (I can think of three off the top of my head), some people prefer email and web pages to RSS and readers. This being the case, it’s your job to give readers alternatives to keep them engaged with your site, and subscription by email is a good way to do this. Thankfully, FeedBurner offers a simple tool under the Publicize tab to handle this.
This will add a link to your Browser Friendly feed page, but FeedBurner’s Email Subscriptions also gives you a static link you can use anywhere to spread the emaily goodness. Let people subscribe to your content in the way that best suits them and I guarantee you’ll have more and happier subscribers than you would otherwise.
Shout it From a Mountaintop
When you’ve written a great post, you want to let people know about it. Unfortunately, it’s a bit obnoxious to call or email everyone you know everytime you’ve written something, and besides, that’s a relatively small audience. FeedBurner invites you to spread your horizon a bit with PingShot, which notifies different web search engines so that people can find what you’ve written more quickly and easily.
While search engines might find your content eventually, you can use this to let them know right now. In addition to those pictured above, there are a couple more static options and then you can select from 5 other search engines (I also notify NewsGator, Google, Ping-o-Matic, IceRocket, Weblogs.Com, Blogdigger, Alexa, and Snap).
If you’re using WordPress, you can do roughly the same thing with Google XML Sitemaps, but not to as many different services. Using FeedBurner’s PingShot in conjunction with Google XML Sitemaps gets you the widest exposure and biggest bang-for-your-buck, so to speak, and since it’s free there’s no reason not to.
Make Sure Your RSS is Yours
The last option I’m going to talk about in the Publicize tab is the Creative Commons tool. Since all of my work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States license, it is free for anyone to use provided they follow the rules of that license. Though you may have copyright information on your site, it’s probably not in your feed.
As far as I’m aware, copyright over content in RSS feeds has been upheld, but I still like to put this symbol and link into my feed. I have to deal with people stealing my content on a fairly regular basis, so I always want to have something clear I can point at regarding the licensing of my work.
So Many More Options!
As you can see from the Publicize tab in FeedBurner, there are a ton more things you can do. FeedCount is one of the cooler ones, which allows you to display a little badge with how many people are subscribed to your feed, but I didn’t write about it because I just don’t use it.
Play around some with FeedBurner and I’m sure you’ll be pleased with the services it provides. Happy burning!