RSS, short for Really Simple Syndication, is a wonderful tool that allows readers to subscribe to your content and passively pull it into an RSS reader. For the writer, this means that your content is being distributed more widely and conveniently, helping ensure that people will read what you’ve got to say. And for the reader, it makes it easier to remember to read someone’s work; you receive a notification every time they publish something.
But you don’t have to put all of your content into your RSS feed. WordPress very simply allows you to just submit a summary or excerpt from your entry into the RSS feed. I can think of a couple of reasons to do this, but truth be told, I don’t like them.
Why bother with summaries?
I think that, for most people who use summaries in their RSS feeds, the goal is to get people to come to their actual site. Maybe they have advertisements they want people to see, or they just think their site is pretty and feel that the article needs to be framed within their theme. By only providing a summary in the RSS, it lets readers know that something new is available on the site and teases them with a bit of content, encouraging them to click through to read the full article.
Part of me can sympathize with the plight of the site owner whose livelihood is based on advertisements, but I also know that it’s annoying as hell to me to have to click through and read the article on the site. Google Reader formats text much nicer than most sites do (due to line length, height, etc.), making reading more pleasurable. Having to open up Yet Another Tab is a pain, especially when you’re like me and usually have 20-30 open at a time.
The only semi-valid reason I’ve heard for RSS summaries is on sites with a lot of photos or other media. If your posts are photo-heavy, you may not want to put that bandwidth load into your RSS. It slows down people’s readers, and you don’t know that they’re always going to be on a high speed Internet connection.
But surely those people know what your site is like, else they wouldn’t have subscribed. I can’t really find a good reason to inconvenience people by only posting summaries.
Post your full articles, RSShead.
You want your stuff to be read, right? To my mind, the noblest goal is to make it as easy as possible for the reader to access your content, and the best way to do that is to post full articles into your RSS. If your site is worthwhile, people will probably visit to read additional articles or just to support you. What I’m saying is, if you don’t suck, it’ll work out. People will come, view, read, and click regardless, so there’s no point in being an inconvenient jerk.