Announcement: The Super Secret Squirrel Project Revealed!

For about a month now, I’ve been working on something kept mostly secret. Something very exciting that will hopefully change my life. It’s something I’ve been wanting to do for years, but for some reason I never did. Until now.

Let’s get to it.

Announcing: SilverPen Publishing LLC

SilverPen Publishing is now an actual company. After tons of research, a lot of brainstorming, and meeting with both an accountant and an attorney, I have everything in place for SilverPen to become a reality. It’s not just publishing, though we’re doing that too. SilverPen is a full service technical writing, training, and consultation provider.

Learn more about SilverPen Publishing.

Announcing: echo linux

The first ongoing project published by SilverPen is echo linux, a site for news, reviews, and how-tos about technology in general and Linux in particular.

I’d been looking for a site for which I could write, someone else who would give me articles and opportunity. I couldn’t find one, so I decided to make it.

Learn more about echo linux.

Announcing: Kickstarting a book!

And the culmination of all this is that I am writing a book about gaming on Linux. I’m pretty stoked about this, since it is something I’ve been interested in and am passionate about. I have created a project on Kickstarter to help fund this, so check that page out. Even if you can’t support me financially, be sure to subscribe to the newsletter to get periodic updates and announcements about the book.

Check out my Kickstarter project.

No Squirrels Were Harmed

Got a question? Want to know more? Just comment below!

It’s The Thought That Counts

This post is part of an ongoing series of collaborative conversations. See that initial post for a table of contents of all articles in the series.

I was recently having a conversation with a young photographer I know about his aspirations for having a fancy new website designed. He was looking at spending a decent amount of cash to have something really slick put together for his photo gallery, and though the company was going to charge him a reasonable rate for that level of design work and manageability (meaning that it would be easily updated by the photographer himself), I wasn’t sure spending that much money on a website was a good idea at this point in his career. Though a fancy website is nice and will help accent, present, and convey your material, it is secondary to the material itself.

This might seem a bit contradictory to my earlier post which detailed how a poor design will stymie communication, so allow me to elaborate.

I read an article several years ago that looked with great curiousity at a number of online businesses that seemed to be succeeding despite their best efforts. These businesses had ugly, poorly formatted websites with outdated modes of communication and little information about their business or product. Designed in a style I usually refer to as “Angelfire-esque” or “Geocities ghetto,” the independent owners had put together something on the web that looked similar to what a cat might produce after eating too fast. They had a product, but they had no idea how to market it on the web.

And yet, they were succeeding. They were doing business online and turning a decent profit, to the confusion of everyone else who felt that a great design was needed to make your voice heard.

When surveying their customers, the journalist discovered that the people ordering goods from these sites actually preferred the poor design. It communicated to the customer that the owner cared less about a fancy website and more about them, the customers; that they spent more time on their product than on marketing; and that the end-result was higher quality service and goods.

I would never go so far as to say that this is always the case. Rather, I tend to think that if you are a seller of repute and quality, all aspects of your business should be of similar quality, and that extends to your website. But I do think the story highlights something that a lot of people are beginning to forget: the Content is More Important than the Wrapper.

Yes, a good design will help sell your product better, and once you’ve got a good product, your next step should be a good marketing approach and/or website design.  If your product is no good, though, the fanciness of your website becomes irrelevant.

I have known numerous photographers, webcomic artists, and authors whose websites were little more than a page with a single picture and the most rudimentary of navigation, or maybe they just threw their work onto a Blogger account (note: I personally detest Blogger and highly recommend WordPress as an alternative), and yet they were remarkable successes. This is because their work was of high quality and appealed to people. The content was good, so the wrapper or site design didn’t matter as much.

And generally speaking, once you’ve got the audience and fans, things move of their own accord and you eventually get a nicer website. But no one starts at the top, and likewise it probably isn’t wise to invest like you’re already there when you’re not.

A beginning musician doesn’t buy a five-million dollar Stradivarius violin, just like a beginning photographer doesn’t learn how to shoot photos on a ten-thousand dollar camera and a beginning author usually has nothing but a pen and paper. We all have to start somewhere and learn what we’re doing. We move up to the higher quality tools as we learn how to use them most effectively. Eventually, we reach a point where our work demands a better toolset, and we adjust accordingly.

But just because you have a Stradivarius doesn’t mean you can play like a master, and just because you have spent a few thousand dollars on a site doesn’t mean you’ll instantly have a booming business. So start small and focus on the quality of your product. Your customers will be attracted by your work, and they’ll be more attracted if they know that your focus is on them, not on yourself or your site. Put your work and your fans first and the rest will fall into place.