Cryptocurrency Prices

When I was handed our cryptocurrency price pages, they had fallen from some of the highest trafficked pages on our site (at one time, they represented 80% of CoinDesk's page views) to some of the least viewed pages. We had also gone through a few rounds of layoffs, and engineering and design capacity was scarce.

The first thing I did was to research similar sites and start building a vision for our price pages. What was CoinDesk's differentiator? We used to have high traffic for these pages because we were the only game in town, but over time, others came along and built better tools. We had lost the market dominant position and, as far as I was concerned, there was no getting it back with our current resource constraints.

Our unique value is our journalism, though, and we have the opportunity to tell the story of what caused a price movement.

Pictured here is only phase 1 of 4 for the Prices page, and this project is still ongoing. A separate project for Individual Price Pages is underway and I'll update my portfolio when the first phase of that launches.