Matthew Stublefield

Founder of Fieldway, LLC

Product Management Consultant

Photo of Matthew Stublefield looking to the side.

20+ Years Leading Product and Engineering Teams

I've spent my career leading teams through complex challenges – platform migrations, acquisitions, organizational change, and delivery crises. Across technology, education, healthcare, and fintech, the pattern has been consistent: when teams have the right systems and leadership, productivity improves dramatically while people work sustainable hours.

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Strategy

Clear direction based on understanding what's actually broken, not what looks broken from inside.

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Systems

Effective cadences and processes that let people think clearly and produce quality work.

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Communication

Data-driven analysis that combines what people say with what the data shows.

Building Teams That Deliver

Throughout my career, I've consistently seen the same pattern: smart people trapped in broken systems. Teams fail not because people are incompetent, but because the system prevents them from succeeding.

My approach focuses on diagnosing root causes through comprehensive analysis – observing meetings, analyzing communication patterns, investigating work data, and interviewing team members. Then combining what people say with what the data shows to reveal what's actually wrong.

The result: teams that deliver consistently, people who go home at reasonable hours, and organizations that can actually meet their commitments.

Matthew brings energy and enthusiasm into every room. His ability to apply his vast product and project management skills while garnering the support of the development teams that he manages is impressive! I am grateful for his mentorship and his contagious desire to never stop learning and becoming better in all things, professionally and personally.

Jackie Witchko

Product, Program & Operations Leader

Immediately after joining our team, Matthew's experience, knowledge, and value became apparent. He clearly articulated the "why" behind the project to which he was assigned, improved processes, and gained team buy-in.

Matthew is a strong leader, able to mentor and teach, and he has a breadth of experience and understanding across many industries and supporting companies at all stages of their journey.

Jennifer Richardson

Director of Product

Matthew has that rare ability to see both the forest AND the trees. A gifted strategic thinker, an engaged people manager and a creative and innovative solutions architect.

Any organization that is fortunate enough to work with Matthew will be far better off for having done so.

David Fabie

AVP - Global Assignments and Culture

Latest Projects

Experience tells the story best. Take a few minutes to explore my portfolio, where you’ll find examples of my work, the impact I've had, and how I define and measure success.

Figma design for the CoinDesk.com homepage.

CoinDesk.com Replatform and Redesign

Unleashing CoinDesk's Digital Potential

Cryptocurrency Prices

Revitalizing CoinDesk's Price Pages

Consulting Services

I help product and engineering teams diagnose delivery failures through comprehensive forensic analysis. Learn more about working with me at Fieldway.org.