In fall 2022, I interviewed with CoinDesk for a Senior Product Manager role. This person would work between editorial and engineering to manage their content system, Arc XP, and develop features to help journalists, video producers, podcasters, and others who created content at CoinDesk.
The interview team was skeptical at first because I lacked journalism experience, but they quickly saw that I had experience in many different areas. By the end of the interview process, my future boss shared that what he really needed was a director who could handle everything end-to-end to improve their product and engineering processes, deliver more value, and reduce chaos. He asked if I would do director-level work and get a handle on everything, not just the content system, with the hope of promoting me to a more fitting title in six months.
True to his word, 6 months after being hired in December 2022, I was promoted to Director of Product Management, and my boss considered the title backdated to when I started since I was doing the work all along.
At CoinDesk, I led product management for CoinDesk Media, working with brilliant engineering teams to build features supporting journalism, market data, indices, and multimedia content. I spearheaded a complete migration from Arc XP to Sanity.io, resulting in dramatic improvements to site performance, resilience against attacks, and accelerating our development cycle from months to weeks. I developed a new vision for cryptocurrency price pages that leveraged our journalism strengths to tell the story behind market movements, significantly increasing search traffic through our mobile-first approach.
Not long after Bullish acquired CoinDesk in November 2023, I was one of the last senior leaders left and I helped our new executive leadership understand CoinDesk's revenue streams, initiatives, operations, and strategic direction. I successfully integrated new product and engineering teams following the CCData acquisition in October 2024, mentored product managers joining our team during a reorganization, and managed up to 30 concurrent projects while consistently delivering on target objectives.
Throughout my time at CoinDesk, I increased engineering throughput by nearly 3x while decreasing defect rates, boosted user engagement, and provided initial product leadership for multiple initiatives including a mobile application and subscription products before transitioning them to dedicated ownership.