Matthew Stublefield: Product Management Consultant
20+ years leading product and engineering teams
I've shipped projects at CoinDesk, across the Atlassian ecosystem, at a Big Four consulting firm, and inside university IT departments. My work has a common thread: take something complex, figure out what actually matters, and deliver measurable results.
Below you'll find a selection of case studies from across my career. Each one includes real metrics and real context – not vague claims about "driving innovation."
Featured Work
CoinDesk
Product and Engineering Leadership
Several years leading product and engineering at CoinDesk, the largest crypto news publication. Work ranged from a full-site replatform to revitalizing price pages that once drove the majority of traffic – balancing editorial needs, ad revenue, audience growth, and technical debt.
View case studies (4)Atlassian Ecosystem
Training, Strategy, and Product Development
Seven years deep in the Atlassian ecosystem – designing certification programs, building training products, hosting a podcast, and running large-scale enterprise implementations of Jira, Confluence, and related tools. All at Adaptavist, the largest Atlassian services provider and one of the oldest Atlassian partners.
View case studies (8)Enterprise Consulting
Organizational Transformation
Large organizations bring large problems. These projects involved stepping into complex, high-stakes situations and delivering results on a timeline – from agile transformation at a 120,000-person firm to rescuing a stalled 80-person team.
View case studies (2)University IT Operations
Infrastructure and Institutional Technology
Years in university IT managing everything from ERP implementations to computer fleets. This is where I learned that good product thinking applies to internal tools and infrastructure just as much as customer-facing products.
View case studies (5)Small Business
Hands-On Growth
Hands-on work helping small businesses grow through better tools, clearer processes, and practical technology decisions.
View case studies (2)Looking for consulting help?
Through Fieldway, I help product and engineering teams figure out what's broken – whether that's a delivery problem or a strategy problem – and build a concrete plan to fix it.
Learn more at fieldway.org