Portfolio
21 case studies from across my career. Each one includes real metrics, real context, and what I actually learned -- including what didn't work.
CoinDesk
CoinDesk was the largest independent crypto news publication, reaching millions of readers monthly. I led product and engineering through a full-site replatform, revenue recovery on key pages, video infrastructure fixes, and international expansion through machine translation. The common challenge across all four projects: balancing editorial independence, advertising revenue, audience growth, and technical debt.
CoinDesk
CoinDesk Replatform: Arc XP to Sanity Migration
How we consolidated 80 components to 23, improved Core Web Vitals, and cut our development cycle from months to weeks.
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CoinDesk
Revitalizing CoinDesk's Cryptocurrency Price Pages
The price pages once drove the majority of CoinDesk's traffic. Then they lost 80%. Here's how we brought them back.
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CoinDesk
Optimizing CoinDesk's Video Player
How fixing viewability and completion rates boosted video ad impressions by 3x.
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CoinDesk
Machine Translation: Scaling CoinDesk to New Languages
Building a machine translation system that drove 70-120% weekly traffic growth per new language.
Read case study →Atlassian Ecosystem
I spent seven years at Adaptavist, the largest Atlassian services provider and one of the oldest Atlassian partners. This body of work covers building certification programs, designing in-app training, hosting a podcast for half a decade, unifying fragmented documentation, and running Jira and Confluence rollouts for organizations ranging from startups to healthcare enterprises.
Atlassian
Learn for Jira: From $6.5M Problem to Sunset
Building in-app training that replaced a $6.5M classroom quote, growing it on the Marketplace, and knowing when to let it go.
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Atlassian
Atlassian Certification Program
Designing six certifications with a psychometrician and Atlassian partners.
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Adaptavist
Adaptavist Library: Product Strategy
Clarifying product strategy for a growing app portfolio using Wardley Mapping.
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Adaptavist
Atlassian Ecosystem Podcast
Building a niche technical community over five years (2017-2022).
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Adaptavist
Documentation Migration and Unification
Consolidating 25+ app docs from 6 sites and 3 platforms into Confluence.
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Collective Health
Atlassian Implementation for Collective Health
Achieving 95% customer satisfaction through integrated Atlassian systems.
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Healthcare Organization
Healthcare Confluence Upgrade
Managing a 500,000-page Confluence upgrade in a regulated healthcare environment.
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Atlassian
Atlassian University Training Videos
Developing on-demand video courses with high engagement rates.
Read case study →Enterprise Consulting
These two projects represent the high-stakes end of consulting work -- stepping into large, complex organizations where something has gone wrong and results are needed on a deadline. One involved changing how a 120,000-person firm manages projects. The other involved rescuing a stalled 80-person product team. Both required diagnosing systemic problems, not just treating symptoms.
University Infrastructure
Before I worked in media and SaaS, I spent years in university IT. These projects taught me that product management principles apply everywhere -- including help desks, computer fleets, printer procurement, and ERP implementations. The scale is different from a consumer product, but the discipline is the same: understand your users, measure what matters, eliminate waste, and ship improvements continuously.
Missouri State University
Banner ERP Implementation
Migrating 20-year-old legacy systems with 700+ knowledge base articles.
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Missouri State University
Help Desk Website Redesign
WordPress redesign that became the 3rd most-viewed university resource.
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Missouri State University
Fleet Management: 6,000 Computers
Saving 3,000+ hours annually through fleet automation.
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Missouri State University
Academic Printer Procurement
Standardizing print procurement and cutting costs by 30%.
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Missouri State University
Domain Name Conversion
Migrating 900 computers with 66% time reduction.
Read case study →Independent & Small Business
Not every engagement is enterprise-scale. These projects demonstrate how the same strategic thinking -- diagnosing root causes, building systems, measuring results -- applies to small businesses and independent operators. The budgets are smaller, the timelines are tighter, and the impact is often more immediately visible.
FirstStepsHQ
FirstStepsHQ: Website and CRM Optimization
Website optimization and CRM setup that multiplied workshop sales.
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Spec to Scale
Spec to Scale: Three Sites into One
Consolidating three websites into one conversion-ready platform with email automations and contact list migrations.
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