Product Management Case Studies
21 case studies from across my career. Each one includes real metrics, real context, and what I actually learned -- including what didn't work.
CoinDesk
CoinDesk was the largest independent crypto news publication, reaching millions of readers monthly. I led product and engineering through a full-site replatform, revenue recovery on key pages, video infrastructure fixes, and international expansion through machine translation. The common challenge across all four projects: balancing editorial independence, advertising revenue, audience growth, and technical debt.
CoinDesk
CoinDesk Replatform: Arc XP to Sanity Migration
CMS migration: consolidated 80 components to 23, improved Core Web Vitals, and cut the development cycle from months to weeks.
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CoinDesk
Revitalizing CoinDesk's Cryptocurrency Price Pages
The price pages once drove the majority of CoinDesk's traffic. Then they lost 80%. Here's how we brought them back.
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CoinDesk
Optimizing CoinDesk's Video Player
How fixing viewability and completion rates boosted video ad impressions by 3x.
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CoinDesk
Machine Translation: Scaling CoinDesk to New Languages
Building a machine translation system that drove 70-120% weekly traffic growth per new language.
Read case study →Atlassian Ecosystem
I spent seven years at Adaptavist, the largest Atlassian services provider and one of the oldest Atlassian partners. This body of work covers building certification programs, designing in-app training, hosting a podcast for half a decade, unifying fragmented documentation, and running Jira and Confluence rollouts for organizations ranging from startups to healthcare enterprises.
Atlassian
Learn for Jira: From $6.5M Problem to Sunset
Building in-app training that replaced a $6.5M classroom quote, growing it on the Marketplace, and knowing when to let it go.
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Atlassian
Atlassian Certification Program
Designing six certifications with a psychometrician and Atlassian partners.
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Adaptavist
Adaptavist Library: Product Strategy
Clarifying product strategy for a growing app portfolio using Wardley Mapping.
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Adaptavist
Atlassian Ecosystem Podcast
Building a niche technical community over five years (2017-2022).
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Adaptavist
Documentation Migration and Unification
Consolidating 25+ app docs from 6 sites and 3 platforms into Confluence.
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Collective Health
Atlassian Implementation for Collective Health
Achieving 95% customer satisfaction through integrated Atlassian systems.
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Healthcare Organization
Healthcare Confluence Upgrade
Managing a 500,000-page Confluence upgrade in a regulated healthcare environment.
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Atlassian
Atlassian University Training Videos
Developing on-demand video courses with high engagement rates.
Read case study →Enterprise Consulting
These two projects represent the high-stakes end of consulting work -- stepping into large, complex organizations where something has gone wrong and results are needed on a deadline. One involved piloting a new way of managing projects with 20,000 consultants at a global firm, building toward a 140,000-person rollout. The other involved rescuing a stalled 80-person product team. Both required diagnosing systemic problems, not just treating symptoms.
Big Four Firm
Enterprise Agile Transformation
Piloting agile practices with 20,000 consultants across six continents, building the case for a 140,000-person rollout.
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Stride
Rescuing Stride's Product Team
Inheriting a team that hadn't shipped in 8 months and delivering two releases in five.
Read case study →University Infrastructure
Before I worked in media and SaaS, I spent years in university IT. These projects taught me that product management principles apply everywhere -- including help desks, computer fleets, printer procurement, and ERP implementations. The scale is different from a consumer product, but the discipline is the same: understand your users, measure what matters, eliminate waste, and ship improvements continuously.
Missouri State University
Banner ERP Implementation
Migrating 20-year-old legacy systems with 700+ knowledge base articles.
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Missouri State University
Help Desk Website Redesign
WordPress redesign that became the 3rd most-viewed university resource.
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Missouri State University
Fleet Management: 6,000 Computers
Saving 3,000+ hours annually through fleet automation.
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Missouri State University
Academic Printer Procurement
Standardizing print procurement and cutting costs by 30%.
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Missouri State University
Domain Name Conversion
Migrating 900 computers with 66% time reduction.
Read case study →Independent & Small Business
Not every engagement is enterprise-scale. These projects demonstrate how the same strategic thinking -- diagnosing root causes, building systems, measuring results -- applies to small businesses and independent operators. The budgets are smaller, the timelines are tighter, and the impact is often more immediately visible.
FirstStepsHQ
FirstStepsHQ: Website and CRM Optimization
Website optimization and CRM setup that multiplied workshop sales.
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Spec to Scale
Spec to Scale: Three Sites into One
Consolidating three websites into one conversion-ready platform with email automations and contact list migrations.
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